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Practice the Pause

Background...

At the beginning of 2021, GHN launched a regional community resilience campaign in response to the mental health crisis from the COVID-19 pandemic. GHN partnered with Kira Mauseth, Ph.D., a clinical psychologist specializing in disaster behavioral health. Dr. Mauseth created a series of skills models known as the COPE, CALM, CARE skills models. These skills models were transformed into trainings for parents and professionals and tool kits for youth ages 5 - 12, teens ages 13 – 17, and adults 18+. A media campaign introduced the concept of the COPE, CALM, CARE skills model under the slogan “Practice the Pause.”

Goals...

The goal of the Practice the Pause campaign was to mitigate the traumatic effect of COVID-19 on individual mental health—especially in youth and teens. The goal of the media campaign was to drive people to the Practice the Pause website to learn more, request a training, or access resources.

Results...

A full Practice the Pause media campaign was launched in English and Spanish on television, radio, print, billboards, digital platforms, and social media in the spring of 2020.

Over 200 trainings were provided to adult professionals and GHN, with additional funding from the Yakima Health Department and a generous grant from Cambia Health Solutions, printed and distributed 136,000 dual language workbooks and over 70,000 parent handbooks to families throughout the nine-county region.

Details...

Visit the Practice the Pause landing page here.

Program Lead...

Diane Halo, Program Director